RULE #1 DEVELOP A CONSISTENT STYLE

Some buyers of your work may relish your line drawing skills, your choice of colors, or your composition. Once you receive plaudits for your work, choose one direction and move in that direction and make it your style. My style by the way is to paint a detailed background and sometimes blur it out so nothing in the background distracts from the main subject.

RULE #2 AIM FOR A NICHE

When I started my art career, I did some portraits of famous people like race driver Carroll Shelby, then segued to the cars he built. I also tried a nature scene — a dock at Malibu Beach — but decided there were too many artists painting beach portraits. And then I realized there were only a few making car portraits. The whole idea here is to pick a niche, paint a few, then go to an event and see if you can sell your prints.

RULE #3 ADOPT A LOOK FOR YOURSELF  

Almost a separate subject but this can also be important to establishing your brand. I once ran into an author doing a book signing at a bookstore in Hollywood. He was a young man in his 30s and looked splendid in a white suit with a white bowler hat. It was Thomas Wolfe and he wore white suits for decades and fans came to expect it as his look — “the man in white.”

A similar white suit has become my standard attire when I go to car events. I am not quite as famous as Wolfe but it has created an image.  When I go to car events I am often eagerly welcomed because with such sartorial elegance they assume “whoever he is, he must be important.” I considered the cowboy look but “the man in white” image fits with the classic cars I portray at classic car events like the Concours d’Elegance at Pebble Beach.

WHAT’S NEXT?

Once you have a niche, work that niche for all It’s worth. If I were pursuing equine art, I would donate prints to libraries on the horse scene, and look for which organizations need art. I would write articles for their newspapers, magazines, and websites, offering my art as illustrations.

Don’t worry about the niche imprisoning you. You can always diversify with other niches, creating collections. Perhaps it’s sailboats — find a local yacht club who will let you roam their venue, donate some prints to their next banquet or event and soon you’ll be sailing.

Automotive art has been my focus ever since I calculated the profit. When I found clients who didn’t blink at the price for a 20” x 30” canvas print (which was very cost effective for me), I decided I was comfortable. Of course, there are lots of potential collectors in other high end lifestyle genres to pursue. Who knows, you might find me one day painting horses for thoroughbred racing enthusiasts.

Once you’ve chosen your niche, look for websites and magazines devoted to that niche. If I were just beginning, I would try multiple directions initially — a trout fisherman one time and a horse racing the next. See what gets the most attention and sales and build your collector and fan base in that direction. Know also that people that love your work will be excited to see an occasional foray into other subjects.

In summary, look for environments you enjoy. Are there events that bring people together? Do those events look welcoming for an artist who wants to depict them? Check it out, then go for it!

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About the author:

Wallace Wyss is letting it be known that he’s open to submit work on consignment to galleries for those interested in an adventure into automotive art. He can be reached at malibucarart@gmail.com

All images courtesy of artist Wallace Wyss.

The post Promoting Your Art: Advice on Choosing a Niche appeared first on Art Business News.

Here are six free ways to market and promote your art online in easy steps. Just read the blog and learn the straightforward tricks to get famous.

The digital world has many options for promoting your creativity and artwork throughout the local and international markets. Have a look at some best options you can explore, such as:

1. Create a YouTube Channel

For many artists creating and showcasing on their YouTube channels is time taking. But it’s one of the easiest ways of self-promotion and recognition worldwide. This method allows you to demonstrate to the entire web user what gifts you possess. Select a name and channel design, and let your talent take over the rest.

According to many legendary New York graffiti writers, YouTube is a perfect platform for making your audience aware of your creativity and presence. Just design the layout and start vlogging.

2. Start an Online Blog

Besides video making, blogging is easy for creative writing and showcasing your skills. It’s quite a selective way to market and promote your art online. Usually, all writers, painters, and sketch artists like to be in solitude, but starting a blog helps get noticed not just by the audience but also by fellow artists.

Photography and painters are two distinct forms of expression art that must be connected to their audience. A blog with relevant and regularly updated content gets the audience hooked and helps bring the new audience through referral.

3. Use Social Media Influence

In today’s world, social media is the most significant influencer. It has the power and capacity to make or break. Thus creating a social media page on Facebook, Instagram, Twitter, or Pinterest does help many artists.

Art Promotion and marketing is a tricky thing to do and hardly understood by many newcomers. Effective social media strategy is key to getting the most of your presence on these highly used influential channels.

4. Participate in Online Discussions

Joining and giving your opinion in different forums is also an effective way to showcase your talent and create a distinction. Most artists arrange a panel of discussion to have an expert’s opinion.

Furthermore, you can talk to other artists who might be living in a different corner of the world. This way, you will know the different cultures and how art is presented and promoted there, giving you new territories and audiences. Thus these forums are a must for all artists seeking more unique markets to explore and evaluate for their art promotion.

5. Guest Posting on Fine Arts Blogs

Along with participating in online forums, you can try guest posting by asking any blog owner to showcase your talent and creativity. This step is suitable for highlighting yourself and adds value to the blog administrator who gets traffic in return.

Guest posting is somewhat ineffective, allowing some of the traffic to your website and generating more leads that might be interested in your fine art creation. Its recommended not to rely heavily on this method.

6. Make a Website

It’s one of the best ways to illustrate your capabilities in creative art, though it’s expensive compared to the free methods we mentioned above. But if you are looking for a quick way to find the audience, then you should do it.

Conclusion

There are many ways if you want to explore, but the list mentioned earlier is the most effective. Choosing any of the options should also align with your short-term and long-term goals for making new marketing strategies and promoting your art online.

Author’s Bio: Emily Johnson is best known for her publication as a modern expert essay writer. Her writing has been featured in famous newspapers, magazines, and websites. The tone and vocabulary level of this author is easy to understand by all graduates. She is an esteemed member of the perfect essay writing team known for her amazing writing potential.

The post Free Ways to Market and Promote Your Art Online appeared first on Art Business News.

Instagram is a great place to showcase your art gallery and make it stand out from the crowd. It provides a great opportunity to get your art gallery in front of a large audience and build an immense following. Let’s look at how to use Instagram to make your art gallery look special.

WHY USE INSTAGRAM FOR YOUR ART GALLERY?

Instagram provides a range of opportunities for art galleries:

• You can share photos of your art gallery and its artwork with the world.
• It helps to increase awareness of a specific location and attract new visitors to it.
• It enables you to establish relationships with potential leads and partners.
• By sharing photos of your artwork and behind-the-scenes footage of your gallery, you can create a connection with your audience that will encourage them to visit your gallery in person.

HOW TO MAKE YOUR ART GALLERY STAND OUT ON INSTAGRAM

To make your art gallery stand out on Instagram, you need to be creative and use the app’s features to your advantage. Here are a few tips:

1. USE A DISTINCT USERNAME AND PROFILE PICTURE

The first thing you should do when setting up your new account is to use a unique username and profile picture. It will help distinguish your account from others so that you can get the most out of our platform.

2. ADD A DESCRIPTION OF YOUR GALLERY AND ITS LOCATION

This information will allow people to see your physical address and where they can find you.

3. SHARE INTERESTING AND ENGAGING PICTURES OF YOUR ARTWORK

You have to be unique to stand out from the crowd. If you want to be successful at anything, you have to be different. When people look at your gallery’s artworks, they should reflect on them by feeling impressed or excited about what they are seeing. They should not think, “Oh, I have seen that before.” They should say, “I never thought I would see that again!”

4. DO NOT MAKE COMPARISONS TO OTHERS

It does not matter if someone else is doing something better than you. What matters is that you do something better than you did yesterday. There is no point in comparing yourself to other art galleries. Instead, focus on being the best location for visitors you can be.

5. USE HASHTAGS TO COVER WIDER AUDIENCE

A hashtag is a keyword or phrase preceded by the “#” symbol that is used in social media posts. Using hashtags will make your posts visible to those who are interested in topics similar to your posts. Your audience will no longer be limited to existing users. If you use the right hashtags, you can reach thousands of potential users, art fans, and even customers.

6. EXPLORE BEHIND THE SCENES

People love getting a peek behind the scenes. This is why reality TV is so popular, and Instagram is such a great platform for art galleries. So, how can you use Instagram to give your viewers a look at what goes on behind the scenes? Here are a few tips:

• Share photos of your artists at work.
• Showcase your art in progress.
• Go behind the scenes at art installations and events.
• Share snippets of your artists’ interviews.
• Post short videos of your artists talking about their work.

7. USE INSTAGRAM ADS

Instagram Ads can be effective for art galleries trying to reach a larger audience. By targeting a specific audience, you can make sure your ads are seen by people who are interested in your art space. When creating Instagram Ads, make sure they are visually appealing and interesting and are linked to your website, so that people can easily visit your website if they want to learn more about your artwork.

8. LEARN AND STRIVE TO IMPROVE

If your art gallery is not getting any better, then you are probably not working hard enough on it. Follow other popular art galleries on Instagram to keep up with the latest trends. Also, you should always learn how to better use technology to promote your art space. Keep pushing yourself because the only way to get better is to keep trying.

9. BE PATIENT

Patience is essential for successful art space management on Instagram. You should not expect instant results after creating an Instagram profile.

10. HAVE FUN

You may be wondering how you can have fun while managing your Instagram art gallery. The thing is, when you have fun, you will be able to create great art-related content and develop your signature style of content presentation, both visual and written. So, make sure you are having fun with whatever you do. 

WHAT KIND OF CONTENT TO POST ON INSTAGRAM FOR YOUR ART GALLERY?

hen using Instagram for your art gallery, it is important to post content that is interesting and engaging. It could include photos of the art installation process, shots of the artists at work, or pictures of the finished product. You can also post short videos of artists talking about their work or giving tours of the gallery.

It is also important to post regular updates. They will encourage people to keep coming back to your page. You can do this by sharing news about upcoming events, new artworks, or artist interviews.

HOW OFTEN TO POST ON INSTAGRAM FOR YOUR ART GALLERY?

As a rule, content on Instagram is posted once or twice a day. The need to post more or less often depends on your specific audience and the material.

HOW TO USE INSTAGRAM STORIES FOR YOUR ART GALLERY

If you want your art gallery to stand out from the rest, then you need to use Instagram stories. They will allow you to give your art gallery a personal touch. You can use stories to share images and videos of your artwork and as behind-the-scenes footage of your gallery. You can also use stories to announce upcoming exhibitions and events and to promote your artists.

HOW TO USE INSTAGRAM LIVE FOR YOUR ART GALLERY

Here is how to use Instagram Live to set your art gallery apart from the competition:

• Plan and create a schedule for your live broadcasts. Setting a schedule will help your audience know when to tune in.
• Use social media and your website to promote your live broadcasts. Make sure to include a link to your Instagram account.
• Interact with your followers during the live broadcast. Answer their questions and respond to their comments.
• Make sure that your live broadcasts are high quality. Use a good camera and microphone, and make sure that the lighting is good.
• Broadcast regularly to keep your followers engaged.

CONCLUSION

Take the time to perfect your online art space and Instagram account management skills. No matter how difficult things seem at the very beginning, how many times you fail, or how little money you have to start, never give up your dream.

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Author’s Bio: Nancy Howard is a British author. She specializes in web content creation and is currently contributing to Trust My Paper and Best Essays Education writing services. She assists people in overcoming writing challenges and producing high-quality material.

The post Instagram for an Art Gallery: How to be Special appeared first on Art Business News.

An art gallery is a business where dealers organize multiple exhibitions for the artwork. How does a gallery dealer find new clients and keep the current ones? You need a smart solution for this problem. What about a CRM? It can be the solution that creates a focus on what is needed.

Photo by Corinne Kutz on Unsplash

WHAT IS A CRM?

CRM stands for “Customer Relationship Management” and is a software system that helps business owners easily track all communications and nurture relationships with their leads and clients. If you are suffering from business issues like client gathering, a CRM is your support. It is a management tool through which you can gather more information about your clients. It can also simplify communication with your clients.

HOW A CRM CAN HELP AN ART GALLERY?

Are you using spreadsheets to keep track of your clients? If you are doing this then you are limiting your opportunities. Many small galleries aren’t able to invest in a system. Instead of doing double work, get the right CRM software to do some of your work for you.

Unless you have a photographic memory, CRM will help you maintain your contact list, the collector’s interests, what they have purchased in the past, and what they may be interested in purchasing in the future. All consolidated in one place no matter which member of your team interacts with the client.

WHAT FEATURES ARE NECESSARY FOR AN ART GALLERY CRM?

There are multiple systems in the market for your art gallery. The thing is, you have to set your criteria to know which one will work best for you. Here are some must-have features in an art gallery CRM:

1. Filter Contacts

You can’t contact everyone in your contact list for a newly released painting. Not everyone is even interested in this painting. The software will help you to filter your contact list so you can contact and tag only those people that may be interested.

2. Sales & Inventory Invoices

Try a CRM to integrate sales and inventory lists. This way, you can manage your sales and inventory at the same time. And save time and effort while you’re doing it!

3. Calendar Syncing

A good CRM will provide you with an online calendar facility. You will be able to see all the meetings scheduled with your clients. The upcoming tasks and important events will pop up on your screen by using a good CRM system.

4. Ecommerce Options

In an art gallery business, you need to use an e-commerce method for maximizing sales. An image of the artwork along with details gives collectors a virtual means of seeing the work you offer.

5. Mobile Access to System

Running a gallery is as tough as any other retail business. You have to manage different activities simultaneously. A good CRM system will help you do that, even remotely.

6. Personalized Emails

Have you thought about how can you offer discounts to your clients? Marketing your gallery is the solution. How about designing some emails for your clients? A CRM will do this for you. It will design personalized emails and offer discounts to your clients.

7. Data Security

Do you think your business is data safe? To make sure it’s safe, try a CRM in which all the data of your art gallery will be online. The software will check it daily and update you if there is any issues with it.

8. Project Management

No matter, whether the project is large or small, planning is necessary. Searching for the perfect idea for your next exhibition? The right CRM will present ideas for you. The system will manage all your upcoming exhibitions and offer great ideas for sales.

9. Customized Report

When you are running a business, you need to watch every aspect. A regular  reporting system can help you track any issues that might arise in the business. The CRM will help you design professional reports for the gallery, giving you insights on problems and how to improve the situation.

10. Sales Record

Keeping the record of clients and business sales is different. Sales are the only way to increase your business value. A CRM will maintain all the previous and upcoming sales records. By viewing this record, you can forecast your business sales for the present and into the future.

11. Website Integration

Want to link your website with the other services? Great idea and CRM software will help you with the task. Your gallery’s clients can contact you easly via the website and more.

12. Immediate Response

When a client calls, you need to respond. It’s a priority. The system will support you in answering your business calls. It will further generate a response message for the client letting them know you will be with them quickly.

WRAPPING IT UP:

A CRM is the most suitable source to establish your relationship with clients. An art gallery needs a system that let’s the dealer maintain existing clients while attracting new clients. The CRM will make it easy to manage multiple business activities. Now, instead of managing tasks manually, you will be able to streamline your processes and manage things efficiently online.

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Author Bio:

Basit Ali is a Digital Marketing Manager with many years of experience in the marketing field. He studied various business methods and skills over the past few years. Now, he is helping multiple gym owners through Gym Software for managing the gym and achieving their goals. You can follow Basit Ali on Facebook, LinkedIn and Twitter.

The post Role of CRM in the Art Business appeared first on Art Business News.

Video content is an excellent way for artists, influencers, and businesses to create engaging content for their audiences. It allows artists to introduce and promote their work to the world. Video marketing is a fun and engaging way to promote your art gallery. It is a professional way to connect with potential customers and get them interested in your work while also giving it a personal touch.

When creating a video, it is essential to include the correct elements in order so that your target audience members find it enjoyable and profitable. Here are some great tips for you on how you can make this happen:

1. CREATING A GOOD QUALITY VIDEO – KNOW THE PURPOSE OF YOUR VIDEO

When you’re making a video, it is important to know the purpose of your content. There are many factors to consider. You need to identify your target group and analyze how and why they should view our content. You will also need to decide whether your video should have an educational tone, with entertainment as the secondary goal, or vice versa.

If your aim is to turn it into a personal vlog, then that would be a good way to establish yourself and your work too. You can create stunning videos for your audience & edit them using an online video editor. It would help your viewers better understand your work and give them insights that they may not get otherwise. It would also be a platform for you to share your ideas and thoughts.

But make sure that there is something for everyone so that you reach a wider audience.

2. HAVE A SET STUDIO READY FOR FILMING

You might have a small or large filming studio, but it is important to use professional equipment for your content. This includes good cameras and lenses as well as microphones that give you the best sound quality, especially if you have plans of interviewing other people or traveling to places.

Source

3. INCLUDE TEXTS IN YOUR VIDEO CONTENT

Including written content in your videos is a great way to keep your viewers focused on the video while also making it interesting.

You can add captions: this keeps people from looking away from the screen and is also something that many would appreciate. You can also add commentary for the actions that you do, making it fun and entertaining for viewers to watch. Entertainment is always an important factor when it comes to video content, especially when you are trying to promote yourself and your work.

But make sure not to make it all too complicated – simple and light-hearted content does the trick just as well.

4. CHOOSE THE RIGHT MUSIC

Music is an essential ingredient in any video marketing campaign. Whether you want to promote your video on social media or play it in a public place, music livens things up and captures people’s attention. There are many platforms online which lets you find and use trendy music for free, with no copyright restrictions if credits are given. It won’t take you too long, but the effort would be worth it!

5. VOICEOVER

Voiceovers are a great way to add more depth and detail to your videos. Whether you want the voiceover for an educational video, tutorial, or short film, there’s something about it that gives the video a distinct quality.

Voiceovers can be added easily when you use video editors, and they make the content fun and different. When adding voiceovers, you should also add captions so that nothing is missed.

6. SHARING YOUR VIDEOS USING APT SOCIAL MEDIA PLATFORMS

With over 4 billion videos being watched on YouTube every day, it has become one of the most popular social media platforms for sharing content. Promoting your video successfully in such an environment requires knowing which channels or proper tools to use. Otherwise, your video will end up being lost in the sea of online content.

With Instagram and Twitter, you can connect with your target audience a lot more easily. On Facebook, it is likely that they will look for your page deliberately or find it through friend’s tags or suggestions.

So, using different social media platforms may be beneficial if you are trying to share your content to engage more traffic and generate more leads. It would also be productive for your business.

Source

7. WORK WITH FAMOUS INFLUENCERS

What’s better than working with an influencer? The best way to make sure that your video is seen by a large audience is by collaborating with YouTube personalities and Instagram influencers. They have huge fan followings and will be able to promote your work well.

But make sure that you choose the right person, someone with experience, who has been in the industry for some time. They would know what they are doing when it comes to creating content marketing strategies explicitly tailored toward social media platforms like Facebook, Instagram, etc.

8. ASK FOR VIDEO SUGGESTIONS LIVE OR ONLINE

One great way to make your videos more marketable online is by asking followers for suggestions on what they would like to see in future videos. Even if the business needs specific promotional clips, it is important to involve the audience and show them how much they are appreciated by using their ideas to create content too. This will increase engagement and give it a human touch.

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As a content creator, you might find that sometimes, your ideas run dry. Or it can sometimes be challenging to film your videos. The best thing about marketing your business online is that you get to include your followers in every step. This makes them feel like they are a part of your journey. They might have ideas for what you could do and they could inspire you.

Promoting your art gallery traditionally works the same steady way as it always does. But to move forward with modern times, you need to start following the trends. What better way to start than to move your business online? So, follow the tips discussed above to see your art gallery business grow and flourish!

Author Bio: Matthew Morgan is a Marketing Manager at InVideo. He has previously written and contributed to audience growth strategies, especially in the field of Video Marketing, Creating & Editing Videos, for many popular publications.

The post Art Business News Pro Tip: Video Marketing appeared first on Art Business News.

Nevertheless, without a considerate strategy and plan for marketing and selling your art prints, you won’t be able to be successful. You might upload your images for sale on an open platform like Pixels.com for example. But just imagine how many other photographers do exactly the same thing. That is why your promotion strategy is vitally important to let you stand out from the crowd.

In this article, we would like to advise you on where to start and how to market and sell your fine art photography for the most benefit possible.

USEFUL STEPS FOR MARKETING & SELLING YOUR DIGITAL FINE ART PRINTS

You do not need to get an academic degree or even take a photography course to start doing this part of your business. You need to join the community of photographers who sell their photos online or develop your own recognizable website. Defining your personal style is also a good place to start before you get your prints seen and bought.

Let’s have a more thorough look at how to do your fine art photography sales and make them as beneficial as possible.

START MARKETING YOUR PHOTOGRAPHY VIA SOCIAL MEDIA

Social media sites like Facebook and Instagram are great options for starting your marketing campaigns, even if you do not have your personal website or blog yet. Get accounts established there, remembering that all your followers are your potential buyers. Use the different advertising options provided by these platforms to make your edited photos recognizable and increase your exposure.

Ask your friends and colleagues to like or follow your page and share it with their acquaintances. Let everybody know that you are selling your fine art prints and word of mouth together with the ads in the social media will quickly spread. You can also start interacting with people who are potential fine art photography buyers interested in your work. Answer their questions or write short photography-related posts informing your potential customers that you have created a new piece of artwork. This can be a bit time-consuming, but it can result in positive outcomes.

HOW TO MARKET PHOTOGRAPHY VIA YOUR PERSONAL WEBSITE OR BLOG

It’s not a secret that, if you have your own website, you get more control over the interactions with potential customers. Of course, it will take more time and effort, but it will be beneficial in the long run. You can either utilize your own domain name to establish a store or create an online store on such reputable platforms as BigCommerce or Shopify. These platforms require small fees while others, such as Wix, provide free templates to get started. Choose your templates, which will integrate payment processing and order forms. You can buy a domain as well to introduce a paid service for more selling options.

If you cannot develop your website yourself, you can hire a development company to create a photography website according to your needs. The developer can also teach you some basics on how to maintain the website, integrate the keywords for search engines and keep your website optimized.

You can also create your personal blog where you will be able to show your fine art stock photography and write some interesting articles on photography. Your potential customers will be able to email you and ask for more information or shipping details if they need them. Such a convenient payment service as PayPal is appropriate for receiving payments. 

CREATE EMAIL LISTS AND MARKETING CAMPAIGNS

As you gain blog followers, you can start creating email lists for further communication. It does not matter much whether you have your own website or use social media or other websites to introduce your images. You just need a place where you can communicate with your potential buyers. A place where you can receive emails from them and send them newsletters and notifications about your new pieces of fine art photography.

You do not have to share all the new pieces with your followers, of course. Give them just enough to stay in touch and get interested in what you are doing. People should see you as a real person and like you and everything you do.  If you have a blog, keep them informed about your new ideas and let them see you behind your art.

You can also collect the email addresses via a giveaway or raffle, by using Facebook or local contests, everywhere you can to make people remember you. These small marketing campaigns are sure to boost your sales and provide you with a lot of benefits.

USE LOCAL OPTIONS

To find the new market for photography, you can also develop an interest in what you are doing at the local level. You can offer to hang your artwork at the local coffee shop. You can also go to art galleries and ask them if they can accept your photos as exhibits.

You can offer your prints to local businesses that can use your business cards with fine art images for further promotion. A local restaurant or retail outlet may want to have your photos on their walls. They obtain free artwork and you get a free advertising option. Or go to the local libraries and offer to make a display of your photos on a monthly basis.

The option of placing your fine art photos for sale in local fine art stores should also be considered. Such shops will charge you some fees only if your artwork is sold. Leave your business cards so buyers can refer to you directly if they are interested.

You can expose your fine art prints at an art fair. That is the place where you can network with different enthusiasts of fine art photography and your colleagues. Start by finding out how selling your photography at the fair works, the terms of such cooperation, and possible fees at art fairs in your area. Bring some of your prints with you and let them be sold immediately. You can also leave your business cards and flyers to the organizers. This is also a great chance to get email addresses and other contacts of your potential buyers. Offer people to sign up for a raffle to win your print.

FINAL THOUGHTS

Do you really want to start selling fine art photography? Then there is a lot of hard and interesting work in front of you. We think you’ll find it is a rewarding experience.

Communicate with your potential clients as much as possible. Let them know you and what you are doing. Get noticed via small marketing campaigns. Focus on the sources and means which you can manage easily.

Of course, you will need to invest a lot of time and effort in all this. Don’t rely on selling fine art photographs as the only means of living. Take it up as a hobby first and then you will see that you will start selling your work both online and offline and your business will grow. You will be delighted knowing that your pieces of art decorate people’s homes and offices. It’s a great feeling of success — so get busy and try it now.

Author Bio: James Baxter is a professional ghostwriter, online marketer at photo retouching company, and blogger, who loves sharing his experience and knowledge with readers. His hobby is photography and traveling, so he has already been to 35 countries.

The post How to Market and Sell Your Fine Art Photography appeared first on Art Business News.

Do you want to sell your art online? If yes, it is not as tough as you may think. However, it does need some effort to get things going. There are few ways available for you to achieve your online selling goals. The prime task is selling art through creative content. Yes, valuable and informative content will help you sell art online with a positive outcome for collectors.

Impeccable content lets you sell your art without losing customers’ interest. Persuading customers to buy your art directly might not bring the results you want — but add creative content and it helps you reach your goal easily. Providing useful and valuable content to the readers is the key to your success.

Tips for Content That Can Help You Sell

So you’ve decided to sell art online. Now you need to rise above the online marketplace and its platform of perpetual advertisements. Giving readers fresh content without a sales pitch is a gift indeed. This type of content is valuable and gives readers information and knowledge about you and your art.

Let’s see some ways to promote your art with creative content.

Tip #1 Blog Creation

Change the trend by creating emotional content for your customers, which will give you a major inroad to success. A triangular love is established between your art, customer, and you through creative content on your blog. This technique helps sell your art online — and is so much easier than a sales pitch.

Develop a free blog and create content that touches the mind and soul of the reader. Developing an emotional connection for promoting your art on your blog will give you better results.

Tip #2 Share Your Creative Content on Social Media

As an artist, you can tell your story, again and again, rebuilding on the past with today’s impressions can help make you memorable to your readers. An artist can connect with online fans on social media with intriguing posts. Fun and engaging content, but not in an aggressive way, will bring readers and fans back for more.

Building a good relationship with fans on social media is an easy way to promote your work. You don’t have to persuade fans, instead, you move with them by expressing your views about your artwork. Post the work with your mind-blowing comments and impressions.

Engage with collectors and fans by posting photos of the art along with content to entice them. Then they will share your posts increasing your impact.

Tip #3 Creative Content on Videos and Photos

Whenever you post videos and images of your art to support your content, it entices your customers. Sometimes, ordinary photos or videos do not attract fans online. You will need to use all the latest techniques when you create videos and photos to go along with your compelling content. Then you will see success gradually build and sales increase. Remember to also post your videos on YouTube to maximizes your videos’ reach.

Tip #4 Newsletter with Soul

Use a newsletter to give fans and collectors insight into your creative thoughts and musings. Give them a glimpse into your soul. Introduce them to or remind them about your latest work. A newsletter that is heartfelt with great content will always be compelling. For example, you could share a catchy story and news about an upcoming art exhibition through the newsletter.

Tip #5 Host A Podcast with Creative Content

You might try hosting a podcast to promote your art. A strong podcast that is enticing and attractive with content can lead to sales.

For example, share an inspiring story about artwork, your experiences with your art, or what you’ve learned along the way. A podcast using some of these ideas can provoke interest for a listener to buy your art. And it is a great way to encourage a fan to buy your art online. Make it creative and it’s a top-line way to reach fans.

Creative Content Starters

Use these examples as a starting place for your descriptions, comments, and stories:

• Art is not a work, but it is life to all of us.
• We can realize ourselves through art.
• We can change the world through art.
• Art is magic if you view it through all your senses, not just your eyes.
• Focus on the art with your feelings and emotions, not your brain. The feeling you get from viewing the art should be sensational.
• My artwork is not simple colors and words, but my thoughts and understanding of the world.
• It can guide you to endless happiness.
• Endless and unlimited happiness is possible through the heartfelt emotions that occur through my artwork.

Conclusion

Start now creating content that intrigues buyers. A mesmerizing artwork described with emotion and great content not only kindles the interest and passion of the audience but lets them share their creativity virally. A committed audience of followers and collectors is equal to millions of dollars spent on advertising online or offline. Your inspiring artwork reaches customers with content that adds wings to your artwork, thereby helping you achieve your sales goals.

Author Bio: Addys Mayers is a freelance writer on Omnipapers. She is also a marketing specialist. She enjoys sharing her writing tips and experience on blogs. See more of her most recent work @addys_mayers.

The post How Creative Content Can Help Sell Art appeared first on Art Business News.

BRIEF SUMMARY OF YOU

Every time you begin introducing your work, you need to share some information about yourself. How old are you, where you are from, where did you study — if you’ve studied somewhere and some other basic facts that are important for your work. Think of having your bio as part of your artist statement. But, there are a lot of ways you can introduce yourself, it doesn’t need to be the traditional way, you could end up matching your work with the information you’d like to share.

BRIEF SUMMARY OF YOUR BODY OF WORK

In your artist statement, it’s important to include a brief history of your body of work. When composing this paragraph, it’s difficult to keep it short, simple, and to the point. Don’t include every detail of your journey, but rather think of turning points in your path as an artist. Think of the pieces of work you created that transformed your point of view or came from a place of rethinking. Consider the situations that inspired you to create and in what way this influenced you. Last, this needs to be a brief statement, so choose what you want to include wisely.

INFLUENCES

Another subject you should consider including is your influences. When writing about influences, it’s important to not be just name-dropping. Think about how other artists inspired your work, and in what way you look up to them. When deciding what to write in this section, be sure to fact-check your information.

PREFERRED MEDIUM AND METHOD

Now, method and medium are two completely different things. Your method could be the same, while the medium may change constantly. So apart from sharing your work, you can share how you work. How do you approach a piece of art? What is it that you do first? How do you research? These are all questions that you can answer in this segment that will highlight your uniqueness.

A PARTICULAR PIECE OF YOUR WORK

In an artist statement, it’s important to focus on the present. Think of a piece of work that you have created in the past or something that is current, and it reflects on the issues and themes that are close to you right now and showcase it. Explain why it’s important to you and why you have selected the particular piece to say something more. It could be your latest piece of work or something you have created a long time ago, but it feels current to your state of mind at the moment.

IDEAS ON THE EXHIBITION OF YOUR PARTICULAR WORK

The work in itself and how it’s exhibited are different decisions that affect one another. Showcase your ability to think out of the box when exhibiting a piece. Even if you haven’t had your work in a gallery or shown to the public, you can write your ideas on how you envision it. This segment will give the reader a feeling for the final product, while it showcases your process and method as an artist.

WHAT YOU ARE EXPERIMENTING WITH, WHAT YOU WISH TO EXPLORE IN THE FUTURE

This segment is very important because it’s referring to the direction you wish to go to, your future. How are you pushing your boundaries? What is it that you want to explore further and experiment? These are questions that should be answered in this segment. You could write about different techniques and methods that you’d like to try, different mediums, a combination of mediums, etc.

THINK OF THE WHY CONSTANTLY

A great tip that someone told me once when I was writing my own statement was to think of why you are including every piece of information. Writing an artist statement is very personal and psychoanalytic in a way. It requires you to be honest and very open with your work, your thoughts, and your intentions. The more honest you are with yourself, the more unique your work will be.

WRITE KEYWORDS THAT YOU WANT TO INCLUDE THAT SHOW THE CONNECTION TO YOUR WORK

Another trick that you could try is to jot down some keywords that you believe describe you and your work best, and then try to find a structure that makes sense to include all these pieces of information together. You can take each one of the questions you want to answer and write down five keywords for each.

INCLUDE YOUR ASPIRATIONS AS AN ARTIST; WHAT IS YOUR VISION?

This segment is closely tied with the “What would you like to explore” section, but it is a wider answer. It’s a segment where you could write how you envision yourself and your art in 10 years. You could write about your values, how you want to continue transforming, what you would like to achieve, etc. It could be something that isn’t only about you — it could be your vision for a better world and how you would or will contribute to it.

CONCLUSION

As it was stated previously, an artist’s statement is deeply personal because it showcases an artist’s connection to their work. As long as you are honest and know why you are including all these little pieces of yourself, the information you deem important, you will end up with your own unique voice and identity. Show your journey, your method, your point of view, and you’ll have an artist statement you are proud to represent you and your art!

Author Bio: Nicole Garrison is a professional writer and art enthusiast at TrustMyPaper. She loves traveling, reading books, and going to museums. Nicole writes frequently on blogs and sites to share her expertise as a writer. 

The post 10 Tips on How to Write a Unique Artist Statement appeared first on Art Business News.

“Extraordinary” in the sense that they’re outside the norm, the “ordinary” of what other people do. In fact, many artists feel called to live their Truth no matter the cost.

Some artists tell me they feel they were born to create.

It’s not unusual for artists to feel that art is their Purpose. It’s what you love doing. And, ideally, it’s how you want to make a living.

THE REALITY OF LIVING OUR TRUTH AND MAKING MONEY FROM IT CAN SEEM DAUNTING. 

Overwhelming. Impossible on some days. Despite hard work, talent, and years of experience, the path to success for many artists is not always clear. 

Success, especially financial success, can seem elusive. 

How do you honor your passion, your creativity, and your calling, when living the life of a successful artist can sometimes feel like a lost cause? 

PICTURE THIS FOR A MOMENT: 

An American woman flees a glamorous job as an art dealer. She sells all of her possessions, and she moves by herself to the middle of nowhere in the south of France. And she speaks no French. 

Eventually, she becomes a successful entrepreneur, artist, and writer. 

She creates an online business program for artists, called the Working Artist Masterclass. She teaches artists how to sell art. And she has since supported thousands of creatives in not just working as an artist but creating an artful life. 

My name is Crista Cloutier. 

I’m here to help you honor your calling. To JUMP toward your dreams. And to make money doing it. 

For me, choosing to work as an artist is “about being bold, taking risks, making work, building a career, finding inspiration, sharing your vision. It’s about owning who you are and the magic that happens when you JUMP into the unknown.”

Take that leap of faith.

LOTS OF ARTISTS ARE OVERWHELMED. 

They’re overwhelmed by ideas. Overwhelmed by options. Overwhelmed by choices. They’re so overwhelmed that they become paralyzed, unable to move or to even trust themselves to take the first step. 

They self-sabotage. 

The life of an artist is never easy. A lot of artists have confidence issues. A lot of artists have time management issues. 

Procrastination is an occupational hazard. Balancing your energy and your time is another problem.

Artists suffer from too many ideas and too many ‘shoulds’. I should be doing this, I should be doing that. I should be on Instagram… I should be having this many followers… I should be making this much money…” 

It’s a lot of comparison stuff. Money is certainly a challenge for a lot of artists too. Making authentic connections is an even big problem.”

I’ve seen it all, and I’ve helped many artists work through their challenges. I lead them to clarity.

BECAUSE BEING CLEAR, CONSCIOUS, AND INTENTIONAL GETS YOU HEARD ABOVE THE NOISE.

Distilling your message, being clear in yourself and in what you’re saying, is critical.  Whether that’s crafting a brand, finding gallery representation, formulating a social media or sales strategy, I walk artists through the dark forest of confusion and questions. 

• How do you build professional contacts?
• How do you get people to join your mailing list? 
• How do you get them to your website in the first place? 
• What do you do with them once you’ve got them? 

Once artists get clear, they feel motivated AND they start taking the right steps toward success. 

Too often artists believe they’re stopped by the world, but the truth is that they’re the ones who are stopping themselves.

DO YOU REALLY NEED WHAT YOU THINK YOU NEED?

I met someone whose lifelong desire was to be a photographer. But he won’t take pictures. Because he doesn’t have the ‘right’ camera. So, he’s still not taking pictures. That’s an artist who’s gotten in his own way. 

I see artists do this all the time. They stop themselves because they think they don’t have the money. They think they don’t have the time. They think they don’t have the talent or the right tools, or permission or credentials. These are all challenges I’ve helped people with.

I give them the map and we take the steps as they follow the road to confidence and success.

A PATH TO YOUR CALLING

My work is my Calling. I want to make the world a more beautiful place by filling it with more artists. 

The art world has opened up. It’s not what it was, even a year ago. Artists can create their own creative career path, which creates their own future.

Welcome to your future. 

The Working Artist Masterclass. And for the next few days only, available at a very special price.  Connect today! 

https://theworkingartist.com

The post How Artists Get Heard Above the Noise appeared first on Art Business News.

I see so many leaders who are rising to that challenge in astonishing ways, They’re taking care of business, and the people their business depends on, using every ounce of creativity they can corral.

Some of my clients have even commented that this remote work thing isn’t all bad – in fact, it can be super-productive. Their teams are head-in-the-game focused, rising to the challenge of using technology to cover the functions that their shared workspaces once filled, joking about the one-minute commute from bedroom to office and the new “business on top, party on the bottom” dress code.

But I believe that this pandemic is going to prove, perhaps faster and more definitively than I expected when I first read it, that what John Naisbitt wrote in Megatrends: Ten New Directions Transforming Our Lives will be absolutely prophetic.

“The most exciting breakthrough of the 21^st century will occur not because of technology, but because of an expanding concept of what it means to be human.”

I included that quote when writing The Human Team, which is about the importance of bridging the gap between nature and nurture before I’d ever heard of COVID-19, and as the pandemic has unfolded, I’ve watched the effects on leaders and teams and seen how true those words are in this emerging business environment.

Here’s what leaders have to remember, especially now; just because you’re the leader doesn’t make you less human. And to harness the brilliance of your team you have to embrace your own humanness as well. You have your own unique brilliance, and if you aren’t bringing that full and authentic brilliance to the team, you’re making yourself the weakest link in the chain. But to do that you have to take care of more than the business and the people who make the business possible. You have to take care of yourself.

Now, this isn’t an article about self-care and I’m not going to recommend that you make sure you eat good food, take long walks, and sit in a bubble bath with a glass of wine or a cup of tea now and again. Selfcare is important, physical health is important, and if you love bubble baths, please enjoy them liberally. But just as I discovered after nearly a decade as a Certified EOS Implementer® and more than 500 sessions in my “Business Laboratory”, employing nurturing activities in the workplace won’t serve any purpose if the team’s basic human needs aren’t being met, and no amount of nutrition, exercise, and relaxation will keep a business leader at peak performance if their needs aren’t being met as well.

As we seek to master “remote leadership” it is easy to become isolated, to give up our peer group meetings, or the happy hour time with other entrepreneurs and business leaders. We might find ourselves pouring all our energy into our work – clients and team – without giving ourselves permission to ask, “Who am I, where am I, who are my peers, what is it going to take for me to be my best, and how are my needs being met?”

I’m finding that The Six Facets of Human Needs, which is how I’ve defined those universal human needs that, much as Maslow’s Hierarchy illustrates the requirements for an individual to self-actualize, provide a framework for the requirements of a group of people to realize their potential as a business team, are just as applicable to business leaders as they are to the teams they lead. So, before you put on those tennis shoes or pour your glass of wine or cup of tea give some thought to this list of needs and how you can make sure you’re meeting them for yourself as well as your team.

1. Clarity

We need to be clear on the bigger vision, the expectations, and the requirements. Without clarity, we feel uncertain and confused. Give yourself focused time to get clear on your core values and priorities and what part you need to play in the business to move forward most easily and powerfully.

2. Connection

We need a sense of belonging, solidarity, and community. Without connection, we’re isolated, insecure, and easily threatened. Plug into your support network and find ways to connect at a human level to your peers and team.

3. Contribution

We need to feel that what we do matters. Without contribution, we feel insignificant and disengaged. Finding ways to contribute to your community as well as to projects within your business can bring it home for you just how important your unique brilliance really is.

4. Challenge

We are wired to strive for something greater. Especially in crisis, we need structured and healthy challenges. This might be the perfect opportunity to learn a new skill or take over a project in an area where you will have the encouragement and support to succeed.

5. Consideration

Everyone needs to be seen and regarded as a whole person. Without consideration from others, we feel invisible. Regardless of their role and status, leaders need to surround themselves with people who honor their humanity and recognize their inherent worth. Hopefully, you have the consideration of your team but ensure that you’re building a peer “tribe” of people who value you just for who you are.

6. Confidence

Confidence gives us the ability to trust ourselves and the world around us and to move through, even embrace, risk and failure. It’s natural that you’ll doubt yourself sometimes but make a daily practice of being grateful for both successes and failures, acknowledging your gifts, and allowing yourself to celebrate your unique, brilliant, human self.

Because, in crisis or any other time, to be a truly effective leader, and to get the best out of those you lead, you can’t be afraid to be fully human, embracing both your unique brilliance and your universal human needs. As this year winds down, I remind myself and my clients more often than ever that it’s okay to be human. In fact, the most important thing we can be right now is human. Just remember that you are a human being, not just a human doing, and to be your best self requires more than nurture or self-care. It demands that the needs that come with being human are being met for you as well as for your team. 

About Jeanet Wade:

Jeanet Wade, the ForbesBooks author of The Human Team: So, You Created a Team But People Showed Up! (www.thehumanteambook.com), is a Certified EOS® Implementer and the founder of the consulting firm The Business Alchemist. As a facilitator, teacher, and coach, Wade helps companies implement the Entrepreneurial Operating System (EOS), a set of business concepts, principles, and tools that help business owners and executives run more successful businesses.

The post Why Leaders Need to Remember That They Are Human Too appeared first on Art Business News.