Comments on: Mind Your Margins – More Profit for Happier Customers

By: Boris Smorodinsky

Boris Smorodinsky — Wed, 16 Dec 2015 18:14:18 +0000

I respectfully disagree with Leslie. As I stated before it’s my duty as a professional framer (and a member of Professional Picture Framers Association) to educate my customers. On a very rare occasion they would choose regular glass. Besides, it’s not just get them in the door, it’s also about not potentially damaging their art because of a wrong glazing.

By: Leslie Villalta

Leslie Villalta — Thu, 22 Oct 2015 22:16:49 +0000

Thank you, Paul, for mentioning what I have found to be a good option: providing the regular picture glass as my default option for the last 33 years. As a sole proprietor in a small rural town, I buy 2 to 3 mini-pallets (2,000 lbs. each) annually. While I sell the UV-rated products frequently, the option has always been there for the entry-level customer and/or the shorter-lived decorative project. The options get them in the door, and the education and other products I provide make for happy repeat customers!

Leslie Villalta
The Frame Shop
Los Banos, CA

By: Boris Smorodinsky

Boris Smorodinsky — Fri, 17 Jul 2015 19:07:04 +0000

I CANNOT use as a default regular glass. As a professional framer and PPFA member I provide conservation grade framing where glass is in front (virtually and physically) of a concept of conservation framing. My default is Conservation Clear from Tru Vue. And I always educate my customers on advantage of Museum glass. From my experience, only on a rare occasion they would settle on regular glass. I use few display samples to show the difference among different glass types. On a financial side, if you setup correct pricing structure, regular glass will be practically eliminated from your sales. It’s not about markup but about dollar amount.