{"id":13298,"date":"2022-04-28T15:20:07","date_gmt":"2022-04-28T19:20:07","guid":{"rendered":"https:\/\/artbusinessnews.com\/?p=13298"},"modified":"2022-04-28T15:21:54","modified_gmt":"2022-04-28T19:21:54","slug":"best-way-to-utilize-nft-space-as-an-artist","status":"publish","type":"post","link":"https:\/\/artbusinessnews.com\/2022\/04\/best-way-to-utilize-nft-space-as-an-artist\/","title":{"rendered":"Best Way to Utilize NFT Space as an Artist"},"content":{"rendered":"

The first thing one thinks of when they hear the words \u201ccryptocurrency,\u201d \u201cblockchain,\u201d or \u201cNFT\u201d rarely is art. While an NFT, or non-fungible token, isn\u2019t necessarily the artwork itself, it can often function as a digital certificate of the work\u2019s authenticity and ownership. The nature of NFTs allows their creators to name a rightful file owner of the token, and give that owner the rights to present, access, or resell the NFT in question.<\/p>\n

In the digital art space, this makes NFTs an extremely beneficial technology. All you need to mint NFTs is an idea, an ETH wallet, and a little crypto to cover the minting fees. However, selling NFTs after they\u2019ve been minted is not so simple. Visit any NFT marketplace like OpenSea or Rarible and you will quickly discover hundreds of individual NFTs all collecting virtual dust on digital shelves while awaiting a purchaser.<\/p>\n

When I created The Square Comics<\/em>, it didn\u2019t take long for my NFT project, which I deemed The Squarmies<\/em>, to attract buyers. All 3,535 Squarmie<\/em> NFTs that dropped at the end of January 2022 have sold\u2014and they sold in less than one minute. Yes, you read that correctly; all 3,535 NFTs I minted and placed for sale sold in less than 60 seconds.<\/p>\n

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The secret to the Squarmies\u2019<\/em> success is that it brought together a winning blend of artistry, tech knowledge, and appreciation for the community that appealed to thousands of fans in the NFT market.<\/p>\n

Here are a few things to keep in mind when utilizing NFT space as an artist.<\/p>\n

GROWING A FOLLOWING WITH NFTS<\/strong><\/h3>\n

Similar to marketing any product, there are organic and inorganic channels when it comes to marketing NFTs. Organic channels involve building a community directly, usually through social platforms such as Twitter or Discord, to generate buzz around your NFT collection. On the other hand, inorganic channels usually involve tools like paying for digital ads and influencers to spread the word around your NFTs.<\/p>\n

From my experience, organic is the best way to grow, and the more fun option overall. It\u2019s thoroughly enjoyable to plan and play online events and games and interact with so many people. Although, if this doesn\u2019t sound quite like your own idea of \u201cfun,\u201d inorganic channels might be the better option. With that said, if you can form a strategy that encompasses both organic and inorganic channels, your chances of success are bound to be much higher.<\/p>\n

THE UPSIDE OF JOINING THE NFT SPACE<\/strong><\/h3>\n

It\u2019s undeniable that NFTs have a lot of growth potential, especially in more artistically inclined communities. After all, NFTs are primarily about fostering community engagement and supporting artistic creators, and because NFTs are still a relatively new term in today\u2019s lexicon, early adopters can influence the development of the space.<\/p>\n

Whether the artist has a traditional or non-traditional background, artists are turning to the digital medium for many reasons, such as developing new applications for blockchain technology, pursuing a creative new direction for their practice, or even just connecting with collectors and gaining greater ownership over their work.<\/p>\n

BUILDING COLLECTIONS\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h3>\n

There are three primary design considerations when making NFTs:<\/p>\n

1.\u00a0\u00a0\u00a0 <\/strong>Character Design<\/strong><\/h4>\n

The design for Squarmies <\/em>is based on characters from my existing comic, The Square Comics. <\/em>We needed a unique style for an NFT to stand out in the swelling ocean of NFTs. I considered these factors in designing it:<\/p>\n

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  1. Recognizability: Readers of the square comics will immediately recognize the distinct style that helps to set our collection of NFTs apart.<\/li>\n
  2. Application: A majority of NFTs are used for profile photos. I focused my effort on making the characters lively and relatable, rather than adding too many details.<\/li>\n<\/ol>\n

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    2. \u00a0Determining Customizable Areas<\/strong><\/h4>\n

    Producing NFTs through digital art often requires mixing different layers of illustration (e.g., the head combined with multiple hairs). We need to set specific customizable areas, so the layers don\u2019t mix oddly (e.g., a hat on an eye). Here are some questions I asked myself that I found helpful:<\/p>\n