{"id":14599,"date":"2024-02-27T18:10:35","date_gmt":"2024-02-27T23:10:35","guid":{"rendered":"https:\/\/artbusinessnews.com\/?p=14599"},"modified":"2024-02-27T18:10:35","modified_gmt":"2024-02-27T23:10:35","slug":"promoting-your-art-advice-on-choosing-a-niche","status":"publish","type":"post","link":"https:\/\/artbusinessnews.com\/2024\/02\/promoting-your-art-advice-on-choosing-a-niche\/","title":{"rendered":"Promoting Your Art: Advice on Choosing a Niche"},"content":{"rendered":"

You are an artist, right? But do you have an audience? A cadre of fans eagerly awaiting your latest work? I became an automotive artist in 2009 \u2014 and I came to my conclusions on the subject after some trial and error plus some good successes. My initial ideas were based on my prior experience working in\u00a0publicity for a university and for various automakers on special projects. Here are my rules that you can use to build your brand and recognition in the art world.<\/p>\n

RULE #1 DEVELOP A CONSISTENT STYLE <\/strong><\/h3>\n

Some buyers of your work may relish your line drawing skills, your choice of colors, or your composition. Once you receive plaudits for your work, choose one direction and move in that direction and make it your style. My style by the way is to paint a detailed background and sometimes blur it out so nothing in the background distracts from the main subject.<\/p>\n

RULE #2 AIM FOR A NICHE <\/strong><\/h3>\n

When I started my art career, I did some portraits of famous people like race driver Carroll Shelby, then segued to the cars he built. I also tried a\u00a0nature scene \u2014 a dock at Malibu Beach \u2014 but decided there were too many artists painting beach portraits. And then I realized there were only a few making car portraits. The whole idea here is to pick a niche, paint a few, then go to an event and see if you can sell your prints.<\/p>\n

\"Image
Image courtesy of Wallace Wyss<\/figcaption><\/figure>\n

RULE #3 ADOPT A LOOK FOR YOURSELF <\/strong>\u00a0<\/strong><\/h3>\n

Almost a separate subject but this can also be important to establishing your brand. I once ran into an author doing a book signing at a\u00a0bookstore in Hollywood. He was a young man in his 30s and looked splendid in a white suit with a white bowler hat. It was Thomas Wolfe and he wore white suits for decades and fans came to expect it as his look \u2014 \u201cthe man in white.\u201d<\/p>\n

A similar white\u00a0suit has become my standard attire when I go to car events. I am not quite as famous as Wolfe but it has created an image.\u00a0 When I go to car events I am often eagerly welcomed because with\u00a0such sartorial elegance they assume “whoever he is, he must be important.\u201d I considered the cowboy look but \u201cthe man in white\u201d image fits with the classic cars I portray at classic car events like the Concours\u00a0d\u2019Elegance at Pebble Beach.<\/p>\n

\"Image
Image courtesy of Wallace Wyss<\/figcaption><\/figure>\n

WHAT\u2019S NEXT?<\/strong><\/h3>\n

Once you have a niche, work that niche for all It’s worth. If I were pursuing equine art, I would donate prints to libraries on the horse scene, and look for which organizations need art. I would write articles for their newspapers, magazines, and websites, offering my art as illustrations.<\/p>\n

Don\u2019t worry about the niche imprisoning you. You can always diversify with other niches, creating collections. Perhaps it\u2019s sailboats \u2014 find a local yacht club who will let you roam their venue, donate some prints to their next banquet or event and soon you\u2019ll be sailing.<\/p>\n

Automotive art has been my focus ever since I calculated the profit. When I found clients who didn\u2019t blink at the price for a 20\u201d x 30\u201d canvas print (which was very cost effective for me), I decided I was comfortable. Of course, there are lots of potential collectors in other high end lifestyle genres to pursue. Who knows, you might find me one day painting horses for thoroughbred racing enthusiasts.<\/p>\n

Once you\u2019ve chosen your niche, look for websites and magazines devoted to that niche. If I were just beginning, I would try multiple directions initially \u2014 a trout fisherman one time and a horse racing the next. See what gets the most attention and sales and build your collector and fan base in that direction. Know also that people that love your work will be excited to see an occasional foray into other subjects.<\/p>\n

In summary, look for environments you enjoy. Are there events that bring people together? Do those events look welcoming for an artist who wants to depict them? Check it out, then go for it!<\/p>\n

______________________________<\/p>\n

About the author:<\/strong><\/em><\/p>\n

Wallace Wyss is letting it be known that he\u2019s open to submit work on consignment to galleries for those interested in an adventure into automotive art. He can be reached at\u00a0malibucarart@gmail.com<\/a><\/strong><\/em><\/p>\n

All images courtesy of artist Wallace Wyss.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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